94.6% of all marketing web sites use Google Analytics. Since almost every web site exists to market something (a product, a business, or an organization), we can safely assume that Google Analytics powers the online business world. If you don't use Google Analytics, you're missing out on a wealth of information about who visits your web site, what they look at and when they leave. This course will examine how to set up Google Analytics and how to use it in a Wordpress web site to make better decisions for your business.