As a business owner, it is easy to get caught up in day-to-day operations and short-term marketing tactics while neglecting the long-term benefits that you can see from having a clear brand strategy. Branding is about communication, and everything you do as a business communicates to your potential customers. This is why it is important to have a clear idea of how your business can best connect to your consumer through branding.  Branding is not your colors or your logo. It is so much more, and in this evening workshop, you will explore what true branding is and how it can have a huge impact on the success of your business.