Making the Leap: The Fine Art of the Art Business!

Making the Leap: The Fine Art of the Art Business!

Workshop | Available

All Levels
10/19/2026-10/23/2026
9:00 AM-4:00 PM MST (Arizona) on Mon Tue Wed Th Fri
$725.00

Making the Leap: The Fine Art of the Art Business!

Workshop | Available

Do you want to "MAKE THE LEAP" towards becoming a professional artist and to start selling your work? Are you already a professional artist who simply needs to improve your art business skills, learn some great art inventory software, how to market themselves and get some knowledgeable advice on your work and how to improve your art business and sales? This workshop will inspire you and give you the knowledge to start on that path.  Join us for an exciting workshop with Vanessa Rothe as she teaches you all the important aspects of running your art business. Rothe is a well known gallery owner, curator, lecturer, fine artist and contributing editor for American Art Collector and American Fine art and International Artist magazine. With her 25 years experience in all these aspects of the art world, she can help you gear up to make this big and exciting leap... and have fun in the process. "All this information took years to acquire, I wish this workshop was available to me when I was starting to sell.”  www.vanessarothefineart.com

 

This workshop is based of her popular monthly column the "Art Industry Insider” published in International Artist Magazine. ( samples below) Rothe currently advises artists on an individual basis, and in 2026 is bringing this great workshop to SAS and its students. 

 

Students will leave the workshop armed and ready with :

• Software programs and costs to run an art business

• A written artist bio, Artists statement 

•iPhone tips and tricks for photographing, cropping and adjusting images. 

•Set up a great inventory software and learn how to use it, + marketing tips. 

• How to use Constant Contact and keep a mailing list of their clients. 

•Learn how to enter their work into juried shows, sales platforms, and join art groups that fit their style

•Put a professional PDF together and how to submit to galleries.

•Website advice with suggestions to improve, tips to sell more work, 

•Tips on how to tag and improve their instagram account

• Key marketing advertising starting points and plan.  

• How to pitch to an editor for an article on their work, and more. 

Rothe, Vanessa
Vanessa Rothe

Vanessa Françoise Rothe was born in Hollywood and grew up in the artists’ colony of Laguna Beach, California, the daughter to a fashion designer father and French mother. Rothe studied Business Marketing and French literature at the University of San Diego, and UC Irvine. She then received a scholarship and had a classical art education at the Laguna College of Art and Design, achieving Dean’s list honors throughout her schooling. After working as a graphic designer and art director working with Disney press, Sony and more for 15 years, Rothe started her fine art career with three successful solo exhibitions at Wendt Gallery in Laguna Beach from 2002-2008. Her work was included in the Richard Schmid Fine Art Auctions. She was later included in an exhibition and listed among the ”Artists for a New Century” at the Bennington Center for the Arts in 2012. Her work has since been included in important exhibitions at top galleries and museums including: Arcadia Contemporary NYC, Abend Gallery, The Richard Schmid Fine Art Auctions, Galerie Prince d “lOeil, Paris, Galerie DDG in Paris,The Salmagundi Club, J.WIllott Gallery and Coda Gallery Palm Desert, The Laguna Art Museum, Paul Scott Gallery, AZ, The American Impressionist Society Annual Exhibitions, The Bowers Museum, the California Museum of Fine Art etc. Rothe's fine art work now appears in the permanent collection at the Hilbert Museum of California Art. Vanessa is a member of the American Friends of the Musée D’Orsay, a Signature member of the American Impressionist Society and served as its Educational Director for 4 years. She is an Artist member of the renown Salamagundi Club NY, and part of its PR team, as well as an artist member of Oil Painters of America. She is proudly sponsored by Rembrandt Royal Talens NA, and Raymar panels.


In addition to her fine art career Rothe has been a gallery owner/art dealer at VRFA Gallery in Laguna Beach California for 14 years. She has curated over 40 exhibitions from LA, to NYC, to Laguna Beach to Paris, including her Americans in Paris exhibitions and events in Paris, France. She has lectured at the Salmagundi Club NYC, and at the Laguna Art Museum and the Hilbert Museum of California Art. She served as the West Coast Editor for Fine Art Connoisseur magazine for 16 years and is currently a contributing editor for American Art Collector, American Fine Art magazines and currently has her own column The Art Industry Insider in International Fine Art magazine, after which the workshop was created. 


Rothe is a well known gallery owner, curator, lecturer, fine artist and contributing editor for American Art Collector and American Fine art and International Artist magazine. She is also Vice Chairman of Public Relations at the Salmagundi Club NY.  With her 25 years experience in all these aspects of the art world, she can help you gear up to make this big and exciting leap... and have fun in the process. "All this information took years to acquire, I wish this workshop was available to me when I was starting to sell.”