Communicating from Mission to Message

Executive Ed Course | This program is completed

119 Main Street Little Rock, AR 72201 United States

Lecture Room

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2/21/2019-4/18/2019

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$575.00

Every leader wants their teams to have a consistent, engaging message that helps the business grow. But many also see the symptoms of mediocre messaging and don’t know how to fix it. They might believe that they, and their teams, aren’t naturally equipped to stand out in their everyday customer conversations.

This program helps leaders and managers with direct reports to “know, go, and show”—knowing how to build a winning message, model the right behavior, and develop a coaching framework so that the entire organization builds a consistent competency in messaging. The strategic framework is Dr. Karrh’s Message Management
Model™: (1) the Message itself, including words, facts, and stories about the business; (2) the Messengers, meaning the capacity and motivation of people who can lead conversations to develop opportunities; and (3) Managing habits and processes to build competitive advantage over time.

Who Should Attend:

Executives, managers, and team leaders whose businesses depend upon direct sales, referrals, and customer conversations.

Benefits:

The organizations that apply these guidelines report improvements in metrics such as revenue growth, market share, customer referrals, customer satisfaction, and the time needed to train new employees on their enterprise story.

Learning Objectives:
• Build a more customer-focused message tailored to the business
• Learn and apply effective storytelling structure
• Create messaging of varying lengths for different conversational scenarios
• Create a plan to equip introverts, extraverts, and ambiverts as messengers
• Build a conversational coaching framework
• Set strategic personal and organizational habits to reinforce the messaging over time

Location:

Walton College at 2nd and Main, 119 Main Street, Little Rock, AR 72201

  • Special Note:

    If you are registering more than 4 people, contact execed@walton.uark.edu for additional registration options.

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Karrh, Ph.D., Jim

Jim Karrh, Ph.D. is an expert at helping business professionals, teams, and entire organizations lead more effective customer conversations—which in turn produces better customer relationships, stronger brands, and more growth opportunities. Jim’s business insights come from world-class marketing experience and training. He formerly served as Chief Marketing Officer of Mountain Valley Spring Company, building an integrated marketing and public relations program judged best in the global bottled-water industry. A recognized thought leader in marketing and buyer behavior, Jim has served on the faculty of three universities. His research has been published in top peer-reviewed journals, and he is a frequent speaker at regional and national events. As a consultant and coach, Jim has served clients on three continents including associations, small businesses, high-growth tech firms, North America’s largest martial-arts organization, and a dozen members of the Fortune 500. Jim is an award-winning columnist for Arkansas Business, and a guest contributor to media outlets from Entrepreneur to the Toronto Star to the American Marketing Association’s Executive Circle Blog. He also hosts The Manage Your Message Podcast, in which he and expert guests discuss business development, negotiation, networking, strategic planning, sales effectiveness, and other ways to grow one’s organization. Jim earned his MBA from the Fuqua School of Business—where his classmates elected him to be Class Speaker at graduation—along with bachelor’s, master’s, and doctoral degrees from the University of Florida. But Jim also knows you don’t have to be a Ph.D., a professional speaker, an extrovert, or a brilliant conversationalist to bring your own story to life. You just need to follow a process he calls “Managing the Message.”