Every leader wants their teams to have a consistent, engaging message that helps the business grow. But many also see the symptoms of mediocre messaging and don’t know how to fix it. They might believe that they, and their teams, aren’t naturally equipped to stand out in their everyday customer conversations.
This program helps leaders and managers with direct reports to “know, go, and show”—knowing how to build a winning message, model the right behavior, and develop a coaching framework so that the entire organization builds a consistent competency in messaging. The strategic framework is Dr. Karrh’s Message Management
Model™: (1) the Message itself, including words, facts, and stories about the business; (2) the Messengers, meaning the capacity and motivation of people who can lead conversations to develop opportunities; and (3) Managing habits and processes to build competitive advantage over time.
Who Should Attend:
Executives, managers, and team leaders whose businesses depend upon direct sales, referrals, and customer conversations.
Benefits:
The organizations that apply these guidelines report improvements in metrics such as revenue growth, market share, customer referrals, customer satisfaction, and the time needed to train new employees on their enterprise story.
Learning Objectives:
• Build a more customer-focused message tailored to the business
• Learn and apply effective storytelling structure
• Create messaging of varying lengths for different conversational scenarios
• Create a plan to equip introverts, extraverts, and ambiverts as messengers
• Build a conversational coaching framework
• Set strategic personal and organizational habits to reinforce the messaging over time
Location:
Walton College at 2nd and Main, 119 Main Street, Little Rock, AR 72201