Strategic content marketing is all about the systematic approach to planning, creating and distributing relevant, high-value content on a consistent basis to your targeted audiences. The name of the game is to move your core audiences to some form of action with the right content, at the right time, in the right place and targeting the right person. Come learn how to create and marry your business goals with the needs of your users through high-value content.

Learning Objectives

• Establish measurable, content-driven business goals and the most advantageous digital communication channels for your business/organization. Identify client/user needs in relation to your target audiences, their online behaviors and daily digital interactions.
• Build the foundation for a content strategy which includes the strongest elements for content management, brand messaging, social media schedules, editorial calendars and key performance indicators.
• Create a content marketing workflow and governance chart that can be incorporated into your business/organization day to day process.